Case Study
Education
East
Business
Education
Services Provided
- SEO
- Social Media Marketing
Business Need
A leading education and training provider in the Middle East aimed to:
- Increase awareness of their courses and training programs.
- Drive high-quality traffic to their website.
- Generate cost-effective online inquiries.
Challenges
- High competition in the education and training sector.
- Need for a cost-effective strategy to maximize ROI.
- Reaching and engaging high-intent users.
Approach & Solution
Customized Google Ads Strategy:
Tailored ad campaigns specific to the education industry.
Audience Segmentation:
Focused on targeting high-intent users through demographic and behavioral insights.
Advanced Bidding & Optimization:
Leveraged smart bidding strategies to maintain cost efficiency.
Continuous A/B Testing:
Experimented with ad copies, creatives, and landing pages for higher conversions.
Data-Driven Keyword Research: Ensured ads targeted the most relevant and high-
converting search terms.
Results
4.66% CTR (2.75K clicks from 61.7K impressions)
Optimized CPC of Dh 0.72, ensuring efficient budget allocation
Increased Website Traffic & Engagement, leading to a higher number of quality inquiries
Enhanced Brand Awareness in the competitive education sector